In the text, Herrick states that the purpose of rhetoric is persuasion and to this I must argue. Persuasion is an element of rhetoric, along with clarity, arguments, appeals and arrangements. But, persuasion relies on rhetoric in order to be successfully persuasive. Instead of rhetoric seeking persuasion it should be persuasion that seeks, and uses rhetoric. Rhetorical often does seek to influence an audience to accept and idea and perhaps act —as stated by Herrick— but this is not always the case and, therefore, rhetoric doesn’t need to be persuasive all the time.