Rhetoric Adapts to Audience

A part of the reading that I find very interesting is Herrick’s idea of how rhetoric is adapted to audience. I believe that to most effectively communicate your message and get someone to understand you exactly they way you want, is to know your audience. For example, when talking or writing to your boss, you most likely will use a different type of language, than when communicating with your friends or family, because verbal language and nonverbal language are not universal. I think it is very important for rhetoric to adapt, because your audience could have the same or different beliefs or experiences as you, and you want to be able to connect to your audience in the deepest way possible. Adapting specifically to your audience can allow for better understanding of opinions, and way of thinking. I agree with Herrick, in that a way to do this could be making an educational guess about your audience, so that you can know how to style your writing or speech in advance. Knowing your audience can allow you to get better in touch with their emotions and feelings. This way your audience can feel more connected to you, which would allow your rhetoric style of speaking or writing to make a stronger point. I think that writers and audiences need to find identification to one another, to be able to clearly send and receive messages in the most effective way possible.


One thought on “Rhetoric Adapts to Audience

  1. What you’ve mentioned in your blog post is basically what all I did in ENGL 312, Written Communications in Business. Finding out who my audience is and adapting specifically to that audience was one of the key point of the course. From ENGL 312, the topic focused only on the business point but like you said, it could apply to any rhetorical situations to provide better understanding of your opinions and help make stronger points. I totally agree with you and Herrick on the fact that knowing your audience is very important in the practice of rhetoric, but I think making an educational guess about the audience can sometimes be bit risky. In business writing, I’ve learned that if we are not sure of the audience, we should always write in a business casual manner with full respect to avoid any kind of discourtesy. So when it comes to a point where you have to guess your audience, I think it’s a safer option to write with more consideration.

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