A part of the reading that I find very interesting is Herrick’s idea of how rhetoric is adapted to audience. I believe that to most effectively communicate your message and get someone to understand you exactly they way you want, is to know your audience. For example, when talking or writing to your boss, you most likely will use a different type of language, than when communicating with your friends or family, because verbal language and nonverbal language are not universal. I think it is very important for rhetoric to adapt, because your audience could have the same or different beliefs or experiences as you, and you want to be able to connect to your audience in the deepest way possible. Adapting specifically to your audience can allow for better understanding of opinions, and way of thinking. I agree with Herrick, in that a way to do this could be making an educational guess about your audience, so that you can know how to style your writing or speech in advance. Knowing your audience can allow you to get better in touch with their emotions and feelings. This way your audience can feel more connected to you, which would allow your rhetoric style of speaking or writing to make a stronger point. I think that writers and audiences need to find identification to one another, to be able to clearly send and receive messages in the most effective way possible.