As we viewed and discussed the Concept in 60 Projects today, I found that I was surprised by how the smallest decision could so greatly effect the outcome of a project. For instance, our discussion of Nathan’s use of silence in his project and how it effected us as viewers. Simply by choosing the not add sound, Nathan completely changed the way we viewed his concept. By omitting music or narration, Nathan forced us to look at the visual text and images on the screen. Some people mentioned that the silence made them uncomfortable or that they would have preferred to hear some background noise, but I think Nathan’s use of silence was ingenious in making us concentrate and focus on the images in his video.
When we discussed the use of font, music choice, narration style, and so on, I was increasingly surprised by how such tiny details could make such a big impact on the effectiveness of a message. These discussions made me think about the commercials and advertisements I’m constantly exposed to. These images are forms of visual rhetoric that I see every day, but rarely stop to analyze. I like to consider myself fairly media literate–I can usually tell when advertisers are trying to evoke emotion or associate a product with a celebrity–but am I? If I’m constantly taking for granted the small details like color and sound in these advertisements, am I really understanding their message? Or are these small choices exactly what creates this message? I’m not quite sure, but I’m hoping that our future discussions about the projects will help me to answer some of these questions.